McDonald's SA - Tactical Post

Until 14th October 2015, Nyiko Khosa was a quiet and relatively unknown girl on twitter. Until of course, the night before, when she tweeted her undying affection for a guy she had a crush on. The series of around 20 tweets, got about 200 – 500 RT’s each.

After Black Twitter waited in anticipation for the guy’s response, all he had to say was “I saw your tweets, and I appreciate them” in a tweet response to Nyiko. Just as her moment of rejection was turning into a trending topic, I got @McDonalds_SA to offer Nyiko a Happy to Share meal on the house for her bravery.


Results: 

The offer received over 350 RT’s, with tweeps also commending McDonald’s for the move. @McDonalds_SA trended in South Africa as a result.


Link(s):
https://twitter.com/McDonalds_SA/status/654297944645050368
https://twitter.com/TrendsSthAfrica/status/654311548706516992