Durex South Africa - Hotline Bling

I thought the pages needed a few tactical tweets that take advantage of hot topics among our audience. I then used American rapper Drake’s new song ‘Hotline Bling’ to tell the story of a guy asking to visit his 'sweedart' late at night.


Results: The post earned over 260 RT’s in the space of 2 hours, and @DurexSA trended in South Africa on Twitter as a result.

Link(s):
https://twitter.com/DurexSA/status/664795097821745152
https://twitter.com/TrendsSthAfrica/status/664830812135620608

In addition to this, the content was covered in an industry publication by Ad Dynamo. @Durexsa earned its place in the spotlight alongside global brands including Dr Pepper, Amazon and Gillette.